The genius of the house
Since 1964 Ariete has been offering practical and innovative solutions to everyday problems.
From cooking to coffee, from ironing to cleaning, its several products with eye-catching designs add color and functionality to your home.
From cooking to coffee, from ironing to cleaning, its several products with eye-catching designs add color and functionality to your home.
Party Time
A range of products for having fun in the kitchen, perfect to liven up parties with friends and rediscover the pleasure of being together. Muffins, Waffles, Crêpes, Hot dogs, Hamburgers, grills, and many more mouth-watering preparations for a delicious Party.
Italian Design
Several products with an unmistakable, precious, and sophisticated look that are perfect for making your kitchen special and giving it a dash of Italian style.
Kitchen
A broad and diverse range of useful and easy-to-use products designed to give you the pleasure of cooking for your loved ones every day.
Homecare
A complete range of products for ironing, steam cleaning and aspiration created to take care of your home.
Designed for what matters
“Don’t persuade. Convince.” This Braun motto goes back to the 1950s. And Braun’s innovative, independent design has delivered a compelling argument ever since, winning people over around the world with aesthetics, functionality and quality. Known as a premium German brand Braun spans multiple categories from personal care to household and kitchen appliances. Braun represents technical innovation, sustainable development and outstanding design, making it the world leader in several categories of small domestic appliances, related to household Braun is No.1 in the world in hand blenders and constantly growing in food preparation and ironing.
Food Preparation
The versatile companion for quick, convenient food preparation, Braun’s durable, easy-to-use MultiQuick hand blenders promise maximum performance, time after time.
And to bring out the joy of baking, Braun MultiMix hand mixers feature a unique ergonomic design to ensure ultimate convenience and a minimum of effort.
Additionally, our jug blenders, choppers and juicers deliver high-performance and excellent results – and are designed to make countertops look great.
Cooking
Breakfast, lunch, dinner and snacks – with the Braun cooking products you can do it all – anytime.
Unleash your creativity with our Braun MultiGrill range. Enjoy unlimited versatility and extraordinary performance.
And prepare the perfect snack any time of day. Hot, fresh and fast – the SnackMaker makes it easy.
Breakfast
A good day always starts with a tasty breakfast. And with four Braun collections to choose from, it’s easy to find the perfect water kettle, coffee maker, toaster or jucer.
Ironing
Intuitive design for perfectly ironed clothes. With convenience at the core, Braun irons are durable and easy to use, for optimum speed and performance.
Depending on your preference and ironing needs, you can choose from our stream generator irons or steam irons.
Better every day
De’ Longhi is the global brand that offers consumers innovative products with a unique combination of style and performance. Born in 1974 as a brand of electric radiators, De’ Longhi has created iconic products such as Pinguino and Tasciugo, Sfornatutto and Rot-Fryer, broadening over time its offer to every area of the house.
De’ Longhi offers innovative appliances for comfort, home cleaning and kitchen. Within the latter segment, coffee machines currently represent the heart of the brand and have led De’ Longhi to be among the world leaders in their production.
1974
The first product created by De’Longhi is an oil-filled radiator which would go on to achieve massive success. Designed to meet the energy needs of households in the face of the first oil crisis, the radiator quickly becomes popular and finds its way into the homes of millions of people.
1975-1980
The range expands and, product after product, the brand achieves growing success and recognition. From radiators through electric fan heaters to catalytic stoves, the level of efficiency and innovation becomes the hallmark of De’ Longhi’s solutions.
1984-1987
The 1980s see a period of expansion and investments in the Group’s image. The De’ Longhi brand is launched globally through major sponsorships, including that of the Lotus driven by the legendary Ayrton Senna in 86-87 and 87-88 seasons.
1986
1986 is the year the Group launches Pinguino, which makes its way into the homes of millions of people with its design and functionality. A byword for portable air conditioning, Pinguino becomes a bona fide icon of De’ Longhi’s offerings.
1985
It was in the early 1980s that De’ Longhi started marketing his products in the United States. The success is such that in 1985 the first foreign branch was opened in New York, based in the Empire State Building.
2001
Acquisition of Kenwood, a brand well-known worldwide for its great specialization in household appliances for food preparation, and Ariete, with products for the kitchen, home cleaning and ironing.
2001
The new millennium begins with an event that marks and celebrates the company’s outstanding growth: in 2001, De’ Longhi’s shares start trading on Milan’s stock exchange.
2004
De’ Longhi’s debut in the coffee machine sector occurred in 1993 with a pump model, followed in 2003 by the launch on the market of the first super-automatic machine: Magnifica. The technological innovation of the machines gained a strong interest in consumers and beyond. In 2004 a historic agreement was signed with Nespresso for the distribution of capsule coffee machines.
This agreement will lead in 2007 to the launch of Lattissima, produced in the Group’s factories and born to become a point of reference in the sector of espresso coffee machines.
2005
In the context of its production strategy, the Group can count on an Asian industrial platform consisting of the Chinese factories in Zhongshan and Dongguan. The “made by De’ Longhi Group” concept is developed and consists in ensuring the same standards, rigorous supplier selection procedures and a complete traceability system in all Group plants.
2007
From the beginning, De ’Longhi has presented unique innovations in coffee machines: the IFD (Instant Froth Dispenser) patent dates back to 1995, the first step in the development of automatic cappuccino technology. A beginning that anticipates a an exceptional expansion and a strong progression: in 2007, just four years after the launch of Magnifica (the first super-automatic machine), De ’Longhi established himself as the market leader in that segment.
2012
In 2012 Braun, and specifically its household products, join the Group.
Already the global leader in immersion blenders, as part of the Group Braun continues growing steadily in the food preparation and ironing segments.
2017
De’ Longhi finalises an agreement to acquire 40% of the Swiss Group Eversys, with an option to purchase the remaining 60%. The deal marks the De’ Longhi Group’s entry into the market for professional espresso coffee machines, with a focus on super automatic models and technological product innovation.
2020
Acquisition of Capital Brands Holdings Inc., an american company, global leader in the personal blenders segment with the Nutribullet® and Magic Bullet® brands.
2024
The Group acquired La Marzocco, one of the global leader in professional semi-automatic coffee machines and iconic brand of the specialty coffee, significantly strengthening its presence in the professional coffee market and creating a new hub together with Eversys.
2024
Create more with Kenwood
At Kenwood we proudly design and manufacture cutting edge, stylish and efficient kitchen appliances since 1947.
As the expert in food preparation, our focus is to ensure every Kenwood product enhances your enjoyment of cooking, producing consistently high quality results with the greatest of ease
Whichever Kenwood product you choose, you can be sure to create the perfect dish every time.
Be inspired
With the confidence to prepare great food for all occasions, you will find the versatility of our products really help you to create more. You will quickly discover new ideas, new dishes and new recipes to make every meal special.
Thanks to its timeless design, your Kenwood product will continue to grace your kitchen over generations. Our appliances’ looks are as durable as their quality build, guaranteeing an astute investment that will continue to delight years after years.
Kitchen Machines
A Kenwood stand mixer is an iconic piece of kitchen history, loved and adored by cooks and bakers the world over with many of our customers sharing their stories of how integral their Kenwood Chef mixer has been to creating lasting family memories.
70 years on, that sentiment still rings true, thanks to the innovation of our designs that are made for today, offering versatility beyond baking.
Food Processors
Kenwood food processors have all the same intuitive design and trusted engineering you might expect from a Kenwood product, making food preparation easier than ever and putting the joy back into cooking; from the busy everyday meals, to sharing in celebrations with family and friends.
Stylish, safe and durable, Kenwood food processors help create food that not only looks impressive but tastes incredible.
Small Appliances
Kenwood brings style and performance to your kitchen with an essential range of appliances designed to simplify everyday life.
Kenwood blenders ensure consistently smooth and perfect blends, from your morning smoothie to your evening soup. The hand and stand mixers are ideal for light doughs and for whipping cream or egg whites, offering convenience and flawless results with minimal effort. And for breakfast or a quick break, kettles and toasters combine refined design with functionality — often perfectly coordinated for an extra touch of elegance.
With Kenwood, your kitchen will always be efficient, stylish, and ready to meet every need.
